Fim da Linha is the first feature film of director Gustavo Steinberg (Bit Filmes) – corrupt politicians and easy money are the film’s topic. The website, part of the film’s launching campaign, was based on pyramid structures – easy money for those who introduce new members (who are also interested in easy money). When accessing the website, the visitor was given a number with which they would get a chance of winning prizes – including a money prize. If they rec, the initial visitor was given more numbers and had more chances to win the prizes. Concept and front-end development by Fiveblackcats, back-end by Marcelo Moisés.